Body Talk.

By: Jenna DiDonato

As Summer is coming up and we are already shopping for that perfect swimsuit…there seems to be the underlying fear of how will my body look?! As women, we are told our bodies aren’t the “right size” or they don’t have the “right look”. And this doesn’t magically end once we are older, it’s a constant struggle. 

As someone who is and has always been on the thinner side, I have experienced body shaming which has then turned into self hatred. I don’t eat enough, I have no muscle, I look like a child, parts of my body aren’t big or small enough, I should eat more meat...I could go on and on about all the lies I’ve been told and have believed. I know I am not the only one who has gone through this. It’s hard not to believe when you see girls and women on TV who are “desirable” and “dateable”, and no, not represented as my body type.

And looking at the past couple years, it’s only recently that we have plus size models on the forefront. And woman with all breast sizes. Or people with different skin types and colors. With freckles. With beauty marks. With something “different” than the ordinary! This is what we have needed all throughout life, as women, as little kids. What everyone needs is representation of ALL bodies that ALL look different. We need young & old, transgender & non gender conforming, we need gay & straight, we need black & white, we need plus size, we need thin size, we need ANY size.

What I have to focus on, is loving my own body and re-learning that I am perfect just the way I am. Yes, let’s build each other up, but let’s not forget to build ourselves up too. I am a strong, beautiful and healthy woman, and I will wear whatever swimsuit or dress or shirt that feels good on and for ME. 

And Never forget, there’s no winning in comparison, so love your body up!

CWC Workshop Next Meeting

Happy Wednesday,

Our next meeting on Monday, April 26 at 7pm EST will be a workshop led by the UMass Center for Women & Community. They will present on assertive communication and respecting boundaries. We will have one more WiB meeting the following week in May as a year reflection.

Check our next email for the 4/26 Zoom link.

Reminders

  • Peer mentorship Escape Room Night tonight at 7pm

  • Marketing committee meeting tomorrow at 6:30pm

FTK Dance Marathon

The Dance Marathon is this Saturday 4/24! Text UMassFTK to 51555 to join our team and click here to learn more/donate!

Additional Opportunities


Holdette Event
"How to Land Your First Job After College" on 4/26 at 8pm. RSVP here.

Mediahub Mentorship Opportunity
New deadline to apply by 4/23.

Fun Year Reflection Tomorrow Night! 💜

Hello everyone,

Join us tomorrow, April 19 at 7pm EST for our second to last meeting of the semester. We will do a year reflection with fun activities and a viewing of the Disney/Pixar short "Purl."

Zoom Link: https://umass-amherst.zoom.us/s/98254303936
Meeting ID: 982 5430 3936


Reminders

  • Peer mentorship Escape Room Night Weds. 4/21 at 7pm

  • Marketing committee meeting Thurs. 4/22 at 6:30pm

Help WiB Fundraise for FTK

Join WiB's FTK team to fundraise for the Baystate Children's Hospital. Text UMassFTK to 51555 and click here to learn more/donate! The Dance Marathon is this upcoming Saturday 4/24!
WiB Member Spotlight & Merch Photos

We are featuring General Body Members on the WiB Instagram story throughout April. Please sign up if you would like to be featured.

If you bought WiB merchandise, fill out this form to be featured or tag us in your Instagram story wearing your merch! Also check out our Redbubble merchandise.

Additional Opportunities


Professional Development/Internship Advising Seminar
Delta Sigma Pi is hosting a seminar with Dave Wells, the Director of Career Development at Isenberg, on 4/20 at 7pm. Zoom link here.

Mediahub Mentorship Opportunity
Applications are open for Mediahub Worldwide's Rising Talent Mentorship Program for current juniors and seniors. Apply here by 4/20.

Yoga & Meditation Club Session
Yoga for Success on 4/21 at 7pm. Register here.

Consumer Values: What do you Look for in a Brand?

By: Lauren Hughes

Online shopping platforms have given consumers an overwhelming number of options to choose from. As companies continue to enter the ecommerce space, consumers are faced with more choices. How does one choose which brand to shop from? Many people take into account the price and quality of the product. However, consumer behavior is changing. Consumers are more focused on corporate social responsibility, and whether they are supporting brands whose values align with our own. Corporations continually craft bold mission statements to explain how they will grow their business, while abiding by legal and environmental standards; these mission statements are not enough to establish consumer trust. An article from Forbes explains, “Although 81% say trust impacts their purchasing decisions, only a third of people say they trust the brands they buy from” (Fertik, 2019). So, how can we learn to trust companies and feel confident in our purchasing decisions? 

Company Initiatives

Company websites will often have an initiatives page; this is where the company will share information about their efforts to be socially responsible. Important information to look for includes the types of resources they use to produce their products, and how their operations impact the environment. Additionally, donating to charitable causes and volunteering initiatives are positive signs of a company who’s looking to do more than simply maximize shareholder wealth. 

ESG Ratings

Public companies are given Environmental Social Governance (ESG) ratings. These ratings help investors determine whether a company is worth investing in, based on which end of the spectrum they are scored on. Some of the factors that ESG measures are carbon footprint, water usage, natural resource conservation, employee working conditions, and accurate accounting principles (Chen, 2021). Comparing company initiatives with their ESG scores can show whether they are “greenwashing”, or truly committed to running a socially responsible business. All UMass students have access to the ESG Manager on Campus database, which provides in-depth ESG reports for hundreds of companies! 

Online Presence

Having a presence on social media is critical for business success. It is important to look at how a company engages with their consumers online, and whether they respond to customer feedback. For example, if they ignore negative feedback, maybe they are not “operating in the consumer’s best interest” (Fertik, 2019). Looking at their social media page can also give insights into company values; if you relate/feel passionate about the content they share, you are shopping with the right brand!

Some brands that have successfully developed a socially responsible reputation include Levi Strauss, Ben & Jerry’s, LEGO, and Google. As consumers, we want to make sure our money is being spent in the right places. It can be difficult to determine whether companies will truly uphold their promises to be socially responsible, using the resources above will help.


Sources:

https://www.forbes.com/sites/michaelfertik/2019/11/26/how-to-get-customers-to-trust-you/?sh=24b19c44f8d6

https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp

https://www.vault.com/blogs/workplace-issues/5-ways-to-identify-a-companys-social-responsibility

https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html



Year Reflection & Fun Activities Next Monday 🎉

Happy Wellbeing Wednesday!

We hope you all had some time today to relax and recharge. We want to thank all the incredible alumni for joining us last meeting and sharing amazing advice. Our next meeting on Monday, April 19 at 7pm EST will be a year reflection with fun activities and a viewing of the Disney/Pixar short "Purl."

Zoom Link: https://umass-amherst.zoom.us/s/98254303936
Meeting ID: 982 5430 3936


Reminders

  • Yoga workout w/ CHAARG, WoI, & WiB tonight at 7pm

  • Community service committee Pilates class Sat. 4/17 at 10:30am

  • Peer mentorship Escape Room Night Weds. 4/21 at 7pm

  • Marketing committee meeting Thurs. 4/22 at 6:30pm

Yoga Workout TONIGHT

Join for a fun yoga workout with UMass CHAARG, WoI, & WiB tonight at 7pm. Sign up on Eventbrite (password: Zen).

Zoom link: https://umass-amherst.zoom.us/j/95710213821
Pilates Class Saturday

The community service committee has organized a donations-based Pilates class (open to everyone in WiB) with UMass alumna Carol McCormick on Sat. April 17 at 10:30am.
Help WiB Fundraise for FTK

Join WiB's FTK team to fundraise for the Baystate Children's Hospital. Text UMassFTK to 51555 and click here to learn more/donate! The Dance Marathon is next Saturday 4/24!
WiB Member Spotlight & Merch Photos

We are featuring General Body Members on the WiB Instagram story throughout April. Please sign up if you would like to be featured.

If you bought WiB merchandise, fill out this form to be featured or tag us in your Instagram story wearing your merch! Also check out our Redbubble merchandise.

Additional Opportunities


Minutemen Equity Fund (MEF)
Apply for the Fall 2021 Junior Analyst position by 4/18. More info about MEF here and application here.

Minutemen Fixed Income Fund (MFIF)
Apply for the Fall 2021 Junior Analyst position by 4/18. More info about MFIF here and application here.

Mediahub Mentorship Opportunity
Applications are open for Mediahub Worldwide's Rising Talent Mentorship Program for current juniors and seniors. Apply here by 4/20.

Yoga & Meditation Club Events
Yoga for Respiratory Health on 4/15 at 7pm. Register here. Yoga for Success on 4/21 at 7pm. Register here.