Next Week: No Meeting

Happy Wednesday! 

Thank you all for joining us at our networking event on Monday! We hope you all enjoyed connecting with other members and meeting some new faces. We would like to thank Women of Isenberg (WOI) for joining us, and sharing about their upcoming conference! We encourage all of our members to register to attend this incredible opportunity to learn from panel speakers, participate in networking workshops and much more. This event will take place at the Campus Center on Saturday, March 25th. To learn more and register, click here. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees. 

As a reminder, we will not be holding a meeting next week. We wish you all a great rest of your week, and wonderful spring break! 

WiB Boston Trip: If you are still interested in attending our annual WiB Boston Trip, there are spots left on the waitlist! This trip is an all day event, where we will tour multiple companies, network with business professionals, and attend a panel event. Click this link to learn more and sign up, which will add your name to the waiting list.

WiB March Madness Fundraiser: WiB is hosting a 50/50 March Madness Bracket fundraiser! To enter, fill out this form and Venmo $10 to @UMassWiB. Participants will be emailed information about creating their brackets on ESPN after completing these steps. The money raised from this fundraiser will go towards some of our exciting Spring events! The deadline to enter is before the first game on Tuesday, March 14th. 

Dance Marathon Fundraising: Fundraising for the UMass Dance Marathon has begun! The UMass Dance Marathon is an annual student-run event that raises money for children at Baystate Children's Hospital. Last year, WiB was a top fundraising team, raising over $10,000! Help us reach our goals again by clicking this link to donate or join our team! 

Committee/Program Reminders:

  • Marketing Committee: TONIGHT Wednesday, March 8th at 7pm (Isenberg 118): Rebranding (To sign up for the committee, fill out this form!)

  • Community Service Committee: Next Meeting TBD: (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: Next Event TBD: Please stay contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

  • Blog: Check our most recent blog post, "5 Iconic Ads That Live in my Mind Rent Free" by our VP Rachael Doyle, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

UMass Opportunities

Isenberg Undergraduate Consulting Group
Isenberg Undergraduate Consulting Group (IUCG) will be hosting their second annual Strategy Case Competition this Spring! Students of any major are invited to register in teams of 4. The competition will be judged by representatives from major firms, and the top four winning teams will take home a total of $5,000 in cash prizes! Registration is open until March 10th at 11:59pm. To learn more, click this link. 

Adopted Student Advisory Panel
The Adopted Student Advisory Panel (ASAP) invites all students to join them tomorrow, Thursday, March 9th at 7pm in the Student Union (Room 475) for a conversation about Adoption. This event will be focused on discussing the intricacies of Adoption as an identity, and generally how to better support the Adopted Community. For more information, visit their Instagram page. 

UMass Smart Women Securities
UMass Smart Women Securities (SWS) invites students to join them in welcoming Julia Mines, a TEDx public speaking coach, who will be hosting a public speaking and confidence workshop on Sunday, March 26th at 6pm in Isenberg 108. This is a great opportunity to learn from an expert with a wealth of knowledge and experience. If you are interested, you can find more information about Julia Mines here. 

Additional Opportunities

Young Startup Ventures
Young Startup Ventures is hosting their Emerging Tech Venture Summit in San Jose, CA from May 10th-11th. Students interested in entrepreneurship or startups are encouraged to sign up as volunteers. Volunteers gain free access to this event, and have the opportunity to attend panels and presentations. More information can be found here. 

Tomorrow: WiB x WOI Networking Event!

Happy Sunday! 

We hope you all have had a fun and safe weekend! As a reminder, our next meeting will be held tomorrow Monday, March 6th at 7pm in the Isenberg Hub! We will be collaborating with Women of Isenberg (WOI) for a fun night of networking! This meeting will be a great way to informally connect with other members, and learn more about the upcoming WOI Conference. This event will be best attended in person, so we will not be offering a zoom link. We hope to see you there!

WiB Boston Trip: There are still a limited number of spots open for our annual WiB Boston trip! This trip is an all day event, where we will tour multiple companies, network with business professionals, and attend a panel event. If you are interested, we encourage you to sign up now. Click this link to learn more and sign up!

WiB March Madness Fundraiser: WiB is hosting a 50/50 March Madness Bracket fundraiser! To enter, fill out this form and Venmo $10 to @UMassWiB. Participants will be emailed information about creating their brackets on ESPN after completing these steps. The money raised from this fundraiser will go towards some of our exciting Spring events! The deadline to enter is before the first game on Tuesday, March 14th. 

Committee/Program Reminders:

  • Marketing Committee: Wednesday, March 8th at 7pm (Isenberg 118): (To sign up for the committee, fill out this form!)

  • Community Service Committee: Next Meeting TBD: (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: Next Event TBD: Please stay contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

  • Blog: Check our most recent blog post, "5 Iconic Ads That Live in my Mind Rent Free" by our VP Rachael Doyle, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

UMass Opportunities

Isenberg Undergraduate Consulting Group
Isenberg Undergraduate Consulting Group (IUCG) will be hosting their second annual Strategy Case Competition this Spring! Students of any major are invited to register in teams of 4. The competition will be judged by representatives from major firms, and the top four winning teams will take home a total of $5,000 in cash prizes! Registration is open until March 10th at 11:59pm. To learn more, click this link. 

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

Additional Opportunities

Young Startup Ventures
Young Startup Ventures is hosting their Emerging Tech Venture Summit in San Jose, CA from May 10th-11th. Students interested in entrepreneurship or startups are encouraged to sign up as volunteers. Volunteers gain free access to this event, and have the opportunity to attend panels and presentations. More information can be found here. 

5 Iconic Ads That Live in my Mind Rent Free

By Rachael Doyle

Digital marketing experts estimate that the average American is exposed to around 4,000 to 10,000 advertisements every day, according to Forbes. With social media sites making this process more seamless than ever before, it seems rare to find ads that really stick out as engaging or interesting. Usually the ads I see on my feed are pulled from sites like Amazon, and simply include a slideshow of products I’ve looked at or talked about in the last week. What an interesting experience for all the wrong reasons.

As a marketing major myself, I am always looking for advertisements that stand out as informative, creative, and a little out of the box. The really good ones make you think even after the ad is over. Here are five ads that have done that for me- and will always live in my mind rent free.

Jake from State Farm

Not including this ad in my list would be a genuine crime. Everything about it is just perfect, from the delivery of the actors to the messaging. They even used real State Farm agents for this original ad, which just pulls everything together so nicely. The original Jake may have moved on to another company, but him and his khakis will remain iconic for the State Farm brand forever.

Doritos Ultrasound

Doritos commercials are known for always being a little out of the ordinary, but this one goes out of its way to prove that Doritos can be enjoyed by multiple generations. Featured during SuperBowl 50, many still describe it as one of the best SuperBowl ads of all time- and I definitely agree that it stands out among the rest.

Alexa Loses Her Voice

I know I just mentioned an example of when Amazon has utilized poor advertising, but this SuperBowl ad they created promoting Alexa was genius. Featuring a list of stars including Gordon Ramsay, Cardi B, and even Jeff Bezos himself really helped bring the service to life, making it fun and effective for viewers. 

KFC- ‘FCK’ Campaign

I learned about this case last year in my brand management class, and it is a genius example of how to strengthen brand loyalty during a PR crisis. KFC was having distribution issues that ended in catastrophe as they had to shut stores down. They responded to mass complaints with this ad campaign, which grabbed the eye while taking accountability for their issues. Overall a fantastic campaign that gave them enough time to pull themselves together and reopen stores for continued success. 

Always ‘Like a Girl’

Probably one of my favorite ads of all time! This campaign really brings a great perspective to how young girls and women are treated in the media, and how it is up to us to change that perspective. It is so moving to see how Always used their platform, especially during the SuperBowl, to send such a powerful message that will hopefully influence viewers while promoting their brand messaging. 

Thinking of an iconic ad that I may have missed? Reach out and let me know your favorite ads, I’m always looking out for new and creative ways that brands are sharing their messaging :-) 


Next Week: WiB x WOI Networking Event!

Happy Wednesday! 

Thank you all for joining us at our Monday meeting! We would like to thank UMass Smart About Money (SAM) for joining us, and Elana Sadok for sharing her wonderful presentation! We hope you all learned something new about financial literacy, and enjoyed discussing with your financial goals with your peers. To learn more about SAM, and the other resources we have on here at UMass, visit this link. Interested students are also invited to apply to be a SAM Financial Peer Advisor by sending their resume via email!

Our next meeting will be held on Monday, March 6th at 7pm in the Isenberg Hub! We will be collaborating with Women of Isenberg (WOI) for a fun night of networking! This meeting will be a great way to informally connect with other members, and learn more about the upcoming WOI Conference. This event will be best attended in person, so we will not be offering a zoom link. We hope to see you there!

WiB Boston Trip: Registration for our annual WiB Boston trip is now open! This trip is an all day event, where we will tour multiple companies, network with business professionals, and attend a panel event. Space is limited, so if you are interested we encourage you to sign up now! Click this link to learn more and sign up!


Committee/Program Reminders:

  • Community Service Committee: TONIGHT Wednesday, March 1st at 6pm (Isenberg 119): UMass Dance Marathon and Goal Setting (To sign up for the committee, fill out this form!)

  • Marketing Committee: Wednesday, March 8th at 7pm (Isenberg 118): (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: TOMORROW Thursday, March 2nd at 6pm (Berk Private Dining Room): Please be in contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

    • You can also apply to record your own episode by filling out this form, or reach out to Rachael with questions!

  • Blog: Check our most recent blog post, "Using the Wellness Wheel as a Women in Business" by Elana Sadok, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

Click below to watch our most recent meeting!

UMass Opportunities

Isenberg Marketing Club
The Isenberg Marketing Club is hosting their annual career networking night TONIGHT Wednesday, March 1st at 5:30pm in the Marriott Center. You do not have to be a marketing major to attend, however, it is a networking event specifically geared toward marketing. Click this link to submit your resume for the event!

Isenberg Undergraduate Consulting Group
Isenberg Undergraduate Consulting Group (IUCG) will be hosting their second annual Strategy Case Competition this Spring! Students of any major are invited to register in teams of 4. The competition will be judged by representatives from major firms, and the top four winning teams will take home a total of $5,000 in cash prizes! Registration is open until March 10th at 11:59pm. To learn more, click this link. 

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

Additional Opportunities

Epsilon 
Epsilon, a global marketing company, invites current freshman and sophomores to apply for their 2023 Epsileaders Program. This is a one-day immersion program, designed for students looking to build their network and learn more about Epsilon. For more information, click here. 

Tomorrow: WiB x SAM!

Happy Sunday! 

Thank you all for joining us at our yoga class in the Isenberg Hub earlier today! We would like to extend a special thank you to our Director of E-Board, Dasha Shterenberg, for leading a relaxing class and helping us to start the week of right. 

Our next meeting will be held tomorrow Monday, February 27th at 7pm in Mahar Auditorium, and we will be welcoming UMass Smart About Money (SAM)! Student SAM Financial Coach, Elana Sadok, will be leading the meeting, sharing their signature “How Not to Go Broke in College” presentation. She will be discussing the ins and outs of financial literacy, including budgeting, building credit, and paying off student loans. Get excited to step into your wealthy life!

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

WiB Boston Trip: Our annual WiB Boston trip, where we travel to Boston to tour multiple companies and network with business professionals, will be held this March! If you are interested in learning more about this opportunity, please fill out this interest form.


Committee/Program Reminders:

  • Community Service Committee: Wednesday, March 1st at 6pm (Location TBD): UMass Dance Marathon and Goal Setting (To sign up for the committee, fill out this form!)

  • Marketing Committee: Wednesday, March 8th at 7pm (Isenberg 118): (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: Thursday, March 2nd at 6pm (Berk Private Dinner Room): Please be in contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

    • You can also apply to record your own episode by filling out this form, or reach out to Rachael with questions!

  • Blog: Check our most recent blog post, "Using the Wellness Wheel as a Women in Business" by Elana Sadok, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

UMass Opportunities

UMass Smart Women Securities (SWS)
UMass Smart Women Securities (SWS) invites interested students to attend their next meeting TONIGHT Sunday, February 26th at 6pm in Isenberg 108. They will be welcoming guest speaker Monsoon Pabrai, who is a Managing Partner and Portfolio Manager of Drew Investment Management

SWS also invites students to participate in their Spring Research Teams! Participants will be assigned groups to construct a stock pitch over the course of the semester to pitch to the entire club. No experience is needed, and applications are due TONIGHT Sunday, February 26th. Click here for more information.

Isenberg Marketing Club
The Isenberg Marketing Club is hosting their annual career networking night on Wednesday, March 1st at 5:30pm in the Marriott Center. You do not have to be a marketing major to attend, however, it is a networking event specifically geared toward marketing. Click this link to submit your resume for the event!

Minuteman Alternative Investment Fund 
The Minuteman Alternative Investment Fund, (MAIF) a student run hedge fund, is currently accepting applications for their Alternative Investment Diversity Program (AIDP). This program offers students with a range of activities and trainings to help them enhance their financial skills and interests. Applications are due on Tuesday, February 28th. To apply and learn more, click here, and reach out here with questions. 

Additional Opportunities

Epsilon 
Epsilon, a global marketing company, invites current freshman and sophomores to apply for their 2023 Epsileaders Program. This is a one-day immersion program, designed for students looking to build their network and learn more about Epsilon. For more information, click here.